We (= my mothership agency Brains on Fire) are about to begin work on a new project. This is one of my favorite things about working in a creative profession. The possibility phase. Possibilities are infinite. The world is your oyster. This is the point at which we have no real direction in mind, we just know that we’re going on a proverbial creative road trip to somewhere. And just like planning a real trip, we begin gobbling down everything around us for inspiration. You never know where it will come from. Often (if not most of the time) it comes from the most unlikely places. A flash of genius is just as likely to strike while I’m reading an article on sea turtle rescue or perusing street interviews from middle America as it is while I’m sitting in a form brainstorming session. Creative inspiration has a mind of its own. It doesn’t really play well sitting behind a desk, but it loves to strike out of nowhere while you’re at the grocery store, in the shower or driving down the highway.
This is all to say, this morning I was lounging in bed letting serendipity work its magic when I stumbled upon a series of wedding photos set around a food truck. A food truck wedding? Be still my beating heart.
A recent visit from the Type Truck has renewed my love affair with all things truck. (A blog post about this adventure is coming soon.) What’s better than a cool truck / office on wheels? Truck + typography + snacks. If you could figure out a way to integrate dogs and champagne into that equation, you would have pretty much defined my version of mecca. But I digress.
Anyway, I had fun perusing some of the loveliest trucks in the land. And now I’m sharing them with you. So with no further ado, cue the apropos tunes and get ready to experience …
9 DELICIOUS EXAMPLES OF FOOD TRUCK TYPOGRAPHY
MIHO (San Diego, CA)
Click the image below for a closer peek…
DOGTOWN DOGS (Santa Monica, CA)
DENVER BISCUIT CO. (Denver, CO)
SWEETERY NYC(New York, New York)
Deluxe Street Food (Denver, CO)
JENI’S SPLENDID ICE CREAMS (Columbus, OH)
PHYDOUGH (Los Angeles, CA)
WYOMING (Portland, OR)
DC EMPANADAS (DC)